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On display were ready-to-market applications for Augmented Reality in field service and in advertising but also successful examples for multi-channel campaigns.

The crucial insights from the content-driven dip 2016: print creates content and added value!

It is rather the top managers that travel to Düsseldorf today – and from 188 countries to this drupa,” explains Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf Gmb H. 1 trade fair Totalling 76%, the percentage of international visitors is up 16% from four years ago.

This figure can be attributed to Asian visitors: 17% of international visitors came from this continent alone (2012: 13.6%).

The leading European countries were Italy, France, the Netherlands and the UK.And the C-Level Sessions specifically targeting executives were also fully booked.Meeting with a very positive response was the drupa innovation park that focused on innovative business models in addition to technology innovations from renowned exhibitors.The atmosphere at drupa 2016, the world’s biggest and most important trade fair for print and crossmedia solutions, can hardly be topped: the investment climate is extremely good and has far exceeded all expectations.As the 11-day trade fair draws to a close the 1,837 exhibitors from 54 countries unanimously reported excellent business deals, extremely promising contacts and a positive spirit for the global print industry.

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